With Snapchat, you can quickly send a photo of yourself with a rainbow-puking AR lens applied to a friend, and after they open it, it'll disappear forever. Snapchat changed the way we communicate online. For instance, you'd post statuses, tweets, and photos, and you'd have a record of all those things online, so your friends could comment on them, and you would all see them forever. Prior to Snapchat, social media was very desktop-based. But the key thing to realize about Snapchat is it's all about instant communication through your phone. Other features include the ability to add filters and AR-based lenses to Snaps and show your live location on a world map. Snapchat even lets you store media in a private area.

There’s even a designated “Discovery” area that showcases short-form content from major publishers like Buzzfeed. Snapchat was initially focused on private, person-to-person photo sharing, but you can now use it for a range of tasks, including sending videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological “story” that’s broadcasted to all your followers. This temporary or ephemeral nature of the app was originally designed to encourage a more natural flow of interaction. One of Snapchat's core concepts is that any picture, video, or message - aka snap - you send by default is made available to the receiver for only a short time before it becomes inaccessible. Created as an antidote to traditional social media (As such, it creates other products, including hardware, like Snapchat Spectacles.) Whichever you choose to call it, Snap is headed by co-founder Evan Spiegel. The company itself claims to be a camera company. Meanwhile, Snapchat’s developer is a public company also called Snap, confusingly. Colloquially, the app is often called Snap by its users. What's the point of Snapchat?įirst, let's cover the basics: Snapchat is a mobile app for Android and iOS devices. We'll also address Snapchat's popularity in the age of TikTok, and whether the anyone even uses it anymore. And when the next update arrives, be sure to check back here. By the end of it, you'll know every facet of the app. To make things easier for you and newbies, Pocket-lint has compiled this guide. Snap, the company behind Snapchat, continues to reinvent the app so much that it can be hard to keep up with how Snapchat really works, even if you're a regular user.

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